Smart from the Start
From the moment a baby is born it needs food, clothing and energy, all of which today requires to be produced while saving land, water and biodiversity, i.e. doing more with less. How do we meet these demands? Through developing new plant varieties. Thanks to plant breeding annual yield increases
of 1-2% have been achieved in many crops. Such gains allowed global food production to rise 25% between 1990 and 2000. But it is not easy. Plant breeding requires large investments in people and money. Plant breeding companies re-invest on average 12-15% of their sales in R&D. The top 20
plant breeding companies invest $4 billion per year in R&D. It also takes time - usually a decade -
for a variety to be developed.